DJR has got a new livery to promote Jim Beam Zero, JB mixed with Coke Zero. Pics here:
http://www.djr.com.au/SSL/Uploads/Gallery/8.jpg
http://www.djr.com.au/SSL/Uploads/Gallery/10.jpg
Thoughts?
Pro Racer 26 Sep 2007, 05:41 i like it better mostly black than mostly red, not to much change though, atleast it is 2 less red cars on track.
888_Fan 26 Sep 2007, 05:45 ....yuck....
HMM Wait until I see it on a race car - always looks diff on road car
Pro Racer 26 Sep 2007, 05:47 can't wait to see it in person along with the rest of the cars again next weekend.
Hi Guys,
I can't work out how to post images in here.
If someone could please advise me how then I'd be happy to share the design artwork with you all.
Please help...!
Cheers,
CRIPLR
Yuck. Not keen on it at all ... terrible livery.
Is it me... or does the "black" look brown to anyone else?
Average Punter 26 Sep 2007, 06:20 Is Brut a new sponsor too?
Aaaahhh the memories of the 33 Falcon come flooding back :old:
GTRMagic 26 Sep 2007, 06:23 So... why wouldnt they run one black one and one red one...?
These images show off what seems a reasonably unattractive car Victor.. :rolleyes:
Hi Guys,
I can't work out how to post images in here.
If someone could please advise me how then I'd be happy to share the design artwork with you all.
Please help...!
Cheers,
Hey mate, what you do is vist a web hosting site like imageshack.us for example and then click on host images and it will go into files and click the name of the image and then click confirm.
CRIPLR[/QUOTE]
888_Fan 26 Sep 2007, 06:52 I think it's to support JB's brand-new Zero pre-mixes, I guess if there's two cars out there with the branding on it, it's better than one...really get the message out there.
Gotta say it's one of the worst liveries I have seen...but I guess what the sponsor wants, the sponsor gets....
PS Nice change to the topic title there, I was about to say....
http://img215.imageshack.us/img215/9199/2007djrfalconbfz10smlvv4.th.jpg (http://img215.imageshack.us/my.php?image=2007djrfalconbfz10smlvv4.jpg)
Hi Guys,
This might help a bit. This is the official design but like the rest of us, I'm yet to see it on an actual race car.
Fingers crossed eh?
CRIPLR
888_Fan 26 Sep 2007, 08:45 How did you get a hold of this CRIPLR?
Biggy G 26 Sep 2007, 08:57 If I remember correctly CRIPLR may have something to do with the design?
DJR has got a new livery to promote Jim Beam Zero, JB mixed with Coke Zero. Pics here:
http://www.djr.com.au/SSL/Uploads/Gallery/8.jpg
http://www.djr.com.au/SSL/Uploads/Gallery/10.jpg
Thoughts?
Crap. :rolleyes:
davester 26 Sep 2007, 10:33 No offence to the designer, but one could now mistake it for a Jack Daniels car. The whole cola thing has got lost in there somewhere.
Two black and white bourbon teams, JDR and DJR...getting all to similar.
Waste of good Bourbon, mixing it with Coke, anyway.
On its own over a little ice for me.
As to the livery, well, this is hardly a great year for V8 Supercars - lots of very 'busy' schemes.
Kramer
peckstar 26 Sep 2007, 10:59 more photos (http://www.djr.com.au/jim-beam-racing-team-news-article.asp?id_news_new=82)
Jnr is looking slim
WebberForWDC 26 Sep 2007, 11:43 I can't see why it's so crap. It's just a convential black and white car (similar to Tomas Mezera's Densitron Commodore one year) with a little red and a dash of gold, not a lime green and purple polka dot effort!
It's quite good and will look much better on the real V8 Supercar. The paint shop guys at DJR always do an awesome job.
It's true that it doesn't scream Cola very much?
If I remember correctly CRIPLR may have something to do with the design?
Yes mate, I am the one who designed it.
I must say, it's interesting to read all of your comments even though some are not so favourable. However to me this shows that you are all very passionate about what you look at going around a circuit and I think that is a good thing.
For some, this may not be your cup of tea but I'm sure once it's blazing around the Mountain it will look much better. Please also understand that there were various cost and practicality issues to tackle with this job. Two race cars and I think two promo cars needed to be re-painted in the 3 week break before Bathurst, and the two race cars have to be converted back after Indy. Many people may not realise that there is only a matter of days between the end of Indy and loading the cars on the plane to go to Bahrain, which is why you may see one of each in Bahrain. Add to that the posibility of Indy damage and you could easily have a nightmare.
The whole colour balance issue was a tricky one as well. Too much red is too Holden and too much black is too Jack Daniel's. Please understand that this is about promoting Jim Beam and Zero Sugar Cola which has a substantially different label featuring more black (like Coke zero). I'm hoping that when side by side with a JDR car there will be enough white on the Beam Machine to identify it as Jim Beam.
Only time will tell I guess.
Go DJR at Bathurst!
Cheers,
CRIPLR
agosling 26 Sep 2007, 13:09 To my eye it makes the car look very heavy, the combination of the white over the black from the rear door to the back of the rear quarter panel makes it look like it's got a fat bum.
I look at it from the eye of a photographer and it's ok, but it isn't special.
Sorry CRIPLR, I'm not trying to offend, it's just my opinion
F J Nedos 26 Sep 2007, 13:30 I actually dont think its too bad. I do think it would look better on the race car if the race car has white wheels, rather than the silver ones seen on the plan.
It's something different, it has high contrast. The only thing I would have liked to see was black covering the entire bonnet bulge (to ensure its lines are preserved) and a bit of black from the rear (just a bit, like a flick but not much).
If you want a fantastic example of bad livery, just look at 888 with the betta livery. that was yuck.
peckstar 26 Sep 2007, 13:30 its pretty hard to charge something by a photo, when you cant take in the whole pictre. i thought the photos on the DJR site made it look much better than the photos in the beginning thread
I like it jimmy, nice work son.
All of these comments will be taken into consideration when desgining the 2008 Team Beam Livery.
Keep them coming poeple...
I preferred the old red and white livery. Always have liked the 2007 look
Well i like it, what would it look like if you substituted the white for gold.
Just Do It! 26 Sep 2007, 23:48 My issues and amusement are not with the livery, but rather the concept of the product.
See, I remember being told once that a bottle of spirits can be 40-50% sugar. Now, when you consider adding Coca Cola to it, that's quite a sweet brew, but I would much rather do that than Coke Zero.
Phenylalanine and all of the artificial sweetner products are aldehyde derivatives. For those of you who haven't heard of the aldehyde family; these products are used for sterilising hospital equipment, turning cow skin into leather, and embalming the deceased.
Even the US FDA (Food and Drug Administration) has come out against the use of these products, after many years of supporting them. The American Diabetes Association was hugely supportive of the use of artificial sweetner for two decades, until a journalist recently found documents showing that American Diabetes Association was being strongly funded by Monsanto, who just happen to be the manufacturer of aspartame.
What the artificial sweetners do is build up in your body over time. Yes, they effect everyone differently, but due to the fact that they build up gradually, most people are unaware of the harm that they are doing to themselves.
The key organ that they build up in and harm is your lymphatic system.
Diet Coke/Sprite and Coke/Sprite Zero aren't the only things. Tab Energy drink, sugar-free Red Bull, Wrigleys and Extra chewing gum - in fact, sugar-free anything has artificial sweetner in it. Avoid it like the plague!!
If you do want to avoid using sugar and artificial sweetner, that can be done. A company in Australia - maybe Lotus Foods (?) - makes a plant extract alternative called Stevia. This is a natural plant juice extract and is very sweet. Hopefully, enough of it can be grown to stamp out the need for artificial sweetner forever.
In the meantime, as long as Coke Zero is there, I won't be a fan of DJR.
RotorFan 27 Sep 2007, 00:35 They could have done much better than this I think. Simply replacing the red with black doesn't work. BTW where is the "Zero" branding? I can't see it in those first two pictures.
edit:Oops I can see it in the flat design images. I'm confused, I thought it was meant to be a partnership of JB with Coke Zero, but it seems like its JB's own "zero" branding.
The Jim Beam cars look more distinctive than the Jack Daniels cars. Dunno if it has anything to do with the JD cars being backmarkers... but the Black with White is boring on the eye when viewed from the box.
Denosaur 27 Sep 2007, 01:25 They could have done much better than this I think. Simply replacing the red with black doesn't work. BTW where is the "Zero" branding? I can't see it in those first two pictures.
edit:Oops I can see it in the flat design images. I'm confused, I thought it was meant to be a partnership of JB with Coke Zero, but it seems like its JB's own "zero" branding.
I don't think they can call it Coke Zero, but Cola Zero Sugar. If I'm correct, JB use to be mixed with Schweppes/Pepsi Cola, but since Coke/Amatil have a share of JB distribution business now, they have switched. Coke Zero was meant to be a profit spinner for Amatil, but hasn't done what they expected, so maybe this is another way for them to make up for the short fall.
db120176 27 Sep 2007, 02:04 I prefer the red
Used Car 27 Sep 2007, 02:58 Coke Zero was meant to be a profit spinner for Amatil, but hasn't done what they expected, so maybe this is another way for them to make up for the short fall.
All Coke Zero has done is steal share and shelf space from Diet Coke. Or so the Coke rep that supplies my local pub told me the other day.. reckons there isnt much more being sold over all, but in a few years Diet Coke will be history
All Coke Zero has done is steal share and shelf space from Diet Coke. Or so the Coke rep that supplies my local pub told me the other day.. reckons there isnt much more being sold over all, but in a few years Diet Coke will be history
That is when i stop buying Coca Cola products.
pascofi m-sport 27 Sep 2007, 03:42 In my opinion
It is always nice to see different colour schemes/liveries every now and then.
Some of the other cars' paint jobs do start to get a bit on the nose by season's end.
But what Jim Beam Racing (DJR) have come up with for the new product, is quite good, we should be able to recognise them easier when we get to the mountain.
So thumbs up for the fresh livery from DJR, let's see some of the other teams follow suit.
manwell 27 Sep 2007, 04:37 All Coke Zero has done is steal share and shelf space from Diet Coke. Or so the Coke rep that supplies my local pub told me the other day.. reckons there isnt much more being sold over all, but in a few years Diet Coke will be history
I have a feeling that there are new regulations being brought in so that products like Diet Coke cant be called "Diet" unless they conform to some standards.
So Coke is phasing out Diet Coke and Bringing in Coke Zero. So its not really stealing share and shelf space. They have to do it and its part of the changeover.
On the look of the car, i like it. I think the old design is better though. It was the pick of the field.
My issues and amusement are not with the livery, but rather the concept of the product.
See, I remember being told once that a bottle of spirits can be 40-50% sugar. Now, when you consider adding Coca Cola to it, that's quite a sweet brew, but I would much rather do that than Coke Zero.
Phenylalanine and all of the artificial sweetner products are aldehyde derivatives. For those of you who haven't heard of the aldehyde family; these products are used for sterilising hospital equipment, turning cow skin into leather, and embalming the deceased.
Even the US FDA (Food and Drug Administration) has come out against the use of these products, after many years of supporting them. The American Diabetes Association was hugely supportive of the use of artificial sweetner for two decades, until a journalist recently found documents showing that American Diabetes Association was being strongly funded by Monsanto, who just happen to be the manufacturer of aspartame.
What the artificial sweetners do is build up in your body over time. Yes, they effect everyone differently, but due to the fact that they build up gradually, most people are unaware of the harm that they are doing to themselves.
The key organ that they build up in and harm is your lymphatic system.
Diet Coke/Sprite and Coke/Sprite Zero aren't the only things. Tab Energy drink, sugar-free Red Bull, Wrigleys and Extra chewing gum - in fact, sugar-free anything has artificial sweetner in it. Avoid it like the plague!!
If you do want to avoid using sugar and artificial sweetner, that can be done. A company in Australia - maybe Lotus Foods (?) - makes a plant extract alternative called Stevia. This is a natural plant juice extract and is very sweet. Hopefully, enough of it can be grown to stamp out the need for artificial sweetner forever.
In the meantime, as long as Coke Zero is there, I won't be a fan of DJR.
Some more on aspartame here: http://www.snopes.com/medical/toxins/aspartame.asp
However, my main concern is the amount of Dihydrogen Monoxide that might be in this product.
Have a read of this!
http://www.dhmo.org/facts.html
Kramer
Waste of good Bourbon, mixing it with Coke, anyway.
Kramer
More like a waste of coke. :p
I prefer the red and agree the cola aspect gets a bit lost.
Some more on aspartame here: http://www.snopes.com/medical/toxins/aspartame.asp
However, my main concern is the amount of Dihydrogen Monoxide that might be in this product.
Have a read of this!
http://www.dhmo.org/facts.html
Kramer
I find if you use cool Dihydrogen Monoxide to below zero and add it to an alcohol medium (Scotch Whisky) it becomes quite pleasant.
Average Punter 27 Sep 2007, 05:52 Diet Coke???? PPppffffftttttttt
My son, 7 years old, says it makes you fat.
Reckons he's never seen a skinny person drinking it yet! :laugh:
The "ZERO" part of the livery was originally meant to a lot more prominent, but there were some last minute legal troubles with the Fosters Group (Cougar) that required a re-think.
The end result is "zero sugar cola" had to all be in the same font and at the same size.
GTRMagic 27 Sep 2007, 09:41 Here's hoping Diet Coke doesnt get deleted... I might have to buy some futures and stock the shed ;)
It's not bad but I don't like it as much as the regular paint scheme which is my favourite of the year but it's about advertising the product & it gets that across much better then just writing zero under Jim Beam would have.
Surprised to see some followers of the sport are prepared to turn their back on motor sport sponsors in a deliberate action.
bison69 27 Sep 2007, 11:25 Guys, please. I work for CCA and I can tell you a few FACTS, unlike what has been posted previously:
Coke Zero sold 3.8 million cases in the first quarter of it's release, it was budgeted to do that in the first year. For the year it sold over 10 million cases. Can someone please tell me how that is "not doing as well as expected"?
Diet Coke is still the No.2 Cola in Australia, behind brand Coke with 12.1% market share, Coke Zero is No.3 with 11.3% market share according to AC Nielsen April 2007. Why would CCA want to delete a product that has a 12.1% share of a massive massive category???? Diet Coke is not going to be deleted. Different market to Coke Zero.
The overall Cola category has grown 5% since the inception of Coke Zero. It has brought drinkers back to the category, that otherwise may have switched to Mineral waters or seemingly "healthier" products.
I hope this settles a few minds.....
Chatters 27 Sep 2007, 12:02 Back on topic, I think it's great when teams do one-off liveries (K-Mart and Spiderman come to mind). It gives us a little bit more to talk about during times without races and I think it should be done a lot more often.
Good work mate, I think with a bit more red it would look a treat. Have the panels already been painted up? ;)
agosling 27 Sep 2007, 12:50 I'm not quite sure how a thread about a paint scheme ended up being a debate about the virtues or otherwise of diet drinks and how sale have been affect. Strange...
STEALTHY 27 Sep 2007, 13:06 CRIPLR i think thats an awesome design. The only possible thing that could make it more promotable would be Red Wheels. Sure, at first thought it seems like a stupid idea, but just grab a pressure pack and go crazy on 2 of the wheels, and see how it looks ;)
bison69, Whats the figues on Vanilla coke, compared to the other 3. Hardly any places besides pertol stations sell it now, and if its not avaliable i usually just go for an iced coffee. Just for kicks guys on the sugar, theres about 18 tea spoons of suga in a 600ml iced coffee.
agosling 27 Sep 2007, 13:27 Stealthy I've got to disagree, the design is already bottom heavy, putting anything other than white rims on it would just amplify that heaviness.
WebberForWDC 27 Sep 2007, 13:38 All of these comments will be taken into consideration when desgining the 2008 Team Beam Livery.
Keep them coming poeple...
Please don't change it too much from the red and white Jim Beam livery, which is a real classic! :)
A few tweaks ought to keep the punters happy whilst also satisfying the merchandisers!
GTRMagic 27 Sep 2007, 23:49 Back on topic, I think it's great when teams do one-off liveries (K-Mart and Spiderman come to mind).
The one-off that lasted longer than that which looked good was the 2005 Britek Fujitsu Plus car... looked significantly better than the original design
http://img.photobucket.com/albums/v684/GTRMagic/9.jpg
RotorFan 28 Sep 2007, 00:57 Have a read of this!
http://www.dhmo.org/facts.html
Sorry to harp on off topic, but I did actually read most of that and it seems like its a joke?
It says "Some of the well-known uses of Dihydrogen Monoxide are: ... by software engineers, including those producing DICOM software SDKs".
It can't be serious.
manwell 28 Sep 2007, 02:39 Yes mate, I am the one who designed it.
I must say, it's interesting to read all of your comments even though some are not so favourable. However to me this shows that you are all very passionate about what you look at going around a circuit and I think that is a good thing.
For some, this may not be your cup of tea but I'm sure once it's blazing around the Mountain it will look much better. Please also understand that there were various cost and practicality issues to tackle with this job. Two race cars and I think two promo cars needed to be re-painted in the 3 week break before Bathurst, and the two race cars have to be converted back after Indy. Many people may not realise that there is only a matter of days between the end of Indy and loading the cars on the plane to go to Bahrain, which is why you may see one of each in Bahrain. Add to that the posibility of Indy damage and you could easily have a nightmare.
The whole colour balance issue was a tricky one as well. Too much red is too Holden and too much black is too Jack Daniel's. Please understand that this is about promoting Jim Beam and Zero Sugar Cola which has a substantially different label featuring more black (like Coke zero). I'm hoping that when side by side with a JDR car there will be enough white on the Beam Machine to identify it as Jim Beam.
Only time will tell I guess.
Go DJR at Bathurst!
Cheers,
CRIPLR
Thanks for the insight CRIPLR
I didnt realise it was just for a couple of races and that you were limited to your design as there was time issues with changing the livery.
The change should also get a bit more publicy and TV coverage which is what the sponsors want.
If you did the original white/red livery, well done.
Thats one of the best ive seen in a while.
Denosaur 28 Sep 2007, 03:07 Have a read of this!http://www.dhmo.org/facts.htmlKramer
I saw an episode of the Simpsons where Mr Burns I think came up with a product with the similar properties.
Make you just sick thinking about it.......
Back on topic, after a few days of looking at the cars, they look alright. Don't matter if red or black, still works pretty well.
Now can someone tell me, how hard would it be to take all the panels off one of these Supercars. Are they all bolted or some welded?? Wouldn't it be easier to maybe paint up a car on a jig, then just swap panels around if there all bolted in place. Obviously won't work if welded, but remember from last year Ten telecast from the Mountain that the JD Perkins crew stripped the car down to the cage and built it back up overnight. Ten got the whole thing on time-lapse.
WebberForWDC 28 Sep 2007, 03:32 Sorry to harp on off topic, but I did actually read most of that and it seems like its a joke?
It says "Some of the well-known uses of Dihydrogen Monoxide are: ... by software engineers, including those producing DICOM software SDKs".
It can't be serious.
I believe the software engineers are a large consumer group of Coke Zero as they prepare their code !!! ;)
GTRMagic 28 Sep 2007, 04:14 I believe the software engineers are a large consumer group of Coke Zero as they prepare their code !!! ;)
Where do they get the 1's from? ;)
db120176 28 Sep 2007, 04:32 Back on topic, I think it's great when teams do one-off liveries (K-Mart and Spiderman come to mind). It gives us a little bit more to talk about during times without races and I think it should be done a lot more often.
More like those would be appreciated. I could have done without seeing the Aussie Vineyards / Fish Liquor Falcons WPS gave us a few years ago. Once more we get closer to Nascar-style marketing.
bestfit 28 Sep 2007, 04:41 Where do they get the 1's from? ;)
Solo lemon :)
DAVID PATERSON 28 Sep 2007, 04:44 Where do they get the 1's from? ;)
That's gold! My BiL is a computer nerd for IBM. He has a t-shirt that says "there are 10 kinds of people in this world. Those who understand binary code & those who don't."
db120176 28 Sep 2007, 07:13 Where do they get the 1's from? ;)
After a few Jim Beams, I end up having to go for 1's at a monotonous rate
After many Jim Beams the nite before, the following morning I get a few number 2's in the form of Grog-Bog-alitis. What was the original topic about again?
GTRMagic 28 Sep 2007, 08:06 After many Jim Beams the nite before, the following morning I get a few number 2's in the form of Grog-Bog-alitis.
Hence the black car design?
I drink my spirits straight, so I don't care what's in Coke, Diet Coke or Coke Zero. :p
I don't care what paint scheme is on the DJR car as long as it's still running on the last lap, hopefully in first place. :)
Average Punter 28 Sep 2007, 22:17 Grog-Bog-alitis....
I pride myself in my skill as a Pharmacist but that's one condition even I don't have a cure for........ :rotate: :rotate:
BTW I reckon the cars look fine. I just wish DJR could make them go like that stonking '99 AU!
mountainstar 30 Sep 2007, 04:14 I reckon the livery doesn't look bad at all, taking in account all the considerations that had to be designed into it.
Diet Coke isn't going anywhere. It is actually a different formula than coke and as we know has it's fans.
My own personal opinion is that artificial sweeteners are poison and make you even fatter. I'm at the point in my life now though where I realize people are just stupid and don't really care what you say anyways, so no, it wouldn't stop me from driving a car sponsored by such products. Drink up.
Chappelli 30 Sep 2007, 06:16 My issues and amusement are not with the livery, but rather the concept of the product.
In the meantime, as long as Coke Zero is there, I won't be a fan of DJR.
But you're quite happy to be a fan of a sport that promotes vehicles that are capable of doing speeds that are massively over a 'safe' speed?
Just Do It! 30 Sep 2007, 22:34 Most cars on our roads are capable of doing massively unsafe speeds!!
The difference is, is that the drivers in V8 Supercars are, by and large, professionals - or certainly people who are capable to varying levels of controlling a vehicle at what would be deemed to be unsafe speed on public roads.
More importantly, most of the general public are aware that a mis-handled motor car can do serious injury or cause death, whereas most of those same people are seemingly unaware of what harm some of the things they put in their "cake hole" can do.
Their Jim Beam deal doesn't seem to have an agreed term to it, unless that has been agreed to quite recently, and media speculation about potential suitors who keep walking away or failing to reach an agreement on whatever grounds does make you wonder.
If this is what DJR have to promote to stay financially viable, then I guess that's what they have to do. Morals and motorsport have never been strong bed partners anyway.
Chappelli 1 Oct 2007, 02:26 More importantly, most of the general public are aware that a mis-handled motor car can do serious injury or cause death, whereas most of those same people are seemingly unaware of what harm some of the things they put in their "cake hole" can do. [QUOTE=Just Do It!]
Find me someone who thinks any soft drink is a healthy option and I'll find you 100 that regularly go at speeds that are well well above their talent level.
Fast Food, Soft Drink, Smoking and Speeding are all things the general public are patently aware are not healthy. Lack of awareness is a convenient excuse for a general public who can't be bothered taking responsibilty for their actions... and why would you, if anything does happen, you can always blame it on the Soft Drink, Fast Food or Cigarette companies.
[QUOTE=Just Do It!] Morals and motorsport have never been strong bed partners anyway.
In my opinion, it comes down to choice... every single person in this country has the choice to take responsibility for their actions, or they can continue the cycle and play the blame game... Blaming the companies that put out the products is a cop out, because at the end of the day the only way they are able to do so is if people choose to buy them.
Morgan Spurlock, a apparent moral man released into Cinemas (and made a truck load of cash out of) in America a Documentary called Super Size me. The documentary was essentially portraying McDonalds as a major reason for America's obesity issue (but I'm sure you've seen or heard about it).... What Spurlock didn't tell you is that in America a medium popcorn has 2x the Calories and 4x the Saturated fat of a Big Mac...
Morals are a funny thing...
Guys, please. I work for CCA and I can tell you a few FACTS, unlike what has been posted previously:
Coke Zero sold 3.8 million cases in the first quarter of it's release, it was budgeted to do that in the first year. For the year it sold over 10 million cases. Can someone please tell me how that is "not doing as well as expected"?
Diet Coke is still the No.2 Cola in Australia, behind brand Coke with 12.1% market share, Coke Zero is No.3 with 11.3% market share according to AC Nielsen April 2007. Why would CCA want to delete a product that has a 12.1% share of a massive massive category???? Diet Coke is not going to be deleted. Different market to Coke Zero.
The overall Cola category has grown 5% since the inception of Coke Zero. It has brought drinkers back to the category, that otherwise may have switched to Mineral waters or seemingly "healthier" products.
I hope this settles a few minds.....
Facts bison, bewdy!!
Any numbers that reflect the marketing Coke(?) have pumped into Jim Beam - not just the DJR sponsorship but lots of TV advertising including during the AFL finals series ?
If available the Jack Daniels numbers would be interesting.
Used Car 2 Oct 2007, 05:53 Facts? Referenced where?
I drink Coke, laced with Bundy Rum, so I can anything I like about it?
Any numbers that reflect the marketing Coke(?) have pumped into Jim Beam - not just the DJR sponsorship but lots of TV advertising including during the AFL finals series ?
If available the Jack Daniels numbers would be interesting.
Coke as in "Coca-Cola Amatil" aren't pumping any money into Jim Beam marketing. Beam Global Wines & Spirits are responsible for all marketing $ when it comes to Jim Beam. CCA are just the sales and distribution arm (basically) of Jim Beam.
Looks great on the racecar, in the flesh. Thursday can't come fast enough, as there will be track action to discuss.
Matthew Ronke 3 Oct 2007, 08:51 Facts bison, bewdy!!
Any numbers that reflect the marketing Coke(?) have pumped into Jim Beam - not just the DJR sponsorship but lots of TV advertising including during the AFL finals series ?
If available the Jack Daniels numbers would be interesting.
They spend annually a touch over $30 Million from memory on Advertising in media according to the last B&t list. (I don’t believe that figure includes any sponsorship deals).
The Government were charged $95K for an add during the AFL Grand Final. I am not certain if this is the going rate but if it is then a considerable wack of the coke budget would disappear in the September Quarter.
Coke traditionally spends a considerable amount on Olympic advertising, Aus Olympic team sponsorship and anything Olympic related. Therefore if $$ are coming from Coke then next year (an Olympic Year) will see fierce fiscal competition for the remaining coke $$.
STEALTHY 6 Oct 2007, 09:26 Getting back on topic of the new livery.
Seeing it in Practice and the shootout today, i am certai that it would look a million times better with red wheels.
I prefered it the way it was, colour wise i mean. The Black and White does nothing for me.
STEALTHY 6 Oct 2007, 10:24 I prefered it the way it was, colour wise i mean. The Black and White does nothing for me.
I actually like it better. The White with Red was good, but adding the mix of black makes it a top design.
Peter Ford 6 Oct 2007, 12:48 I had always liked the black in it and wanted the cars to race with the black livery instead of the red and white livery that they used this year.
Pro Racer 7 Oct 2007, 15:01 well seems the livery change paid off for them, good job DJR, Jnr and Will.
agosling 7 Oct 2007, 15:23 Now having seen more of the car than the original pictures I have changed my mind, I still think it is a little bottom heavy, but I like much more than the standard livery
Pro Racer 7 Oct 2007, 15:28 i liked it better in the flesh and just on the photos on the race car, show car did it no justice same with all other liveries.
db120176 8 Oct 2007, 03:40 I'd like them to have one black and one red - can tell them apart on the track
I'd like them to have one black and one red - can tell them apart on the track
Your wish may come true for Bahrain. It really depends on how much damage they come away with from Indy. Look out for the car with the most damage to be painted back in the original red livery. Both cars should be returned to the original livery by Tassie.
I'm pleased to see that people are starting to like the Jim Beam Zero design. It's amazing what a little on-track success will do...
I'm pleased to see that people are starting to like the Jim Beam Zero design. It's amazing what a little on-track success will do...
If both DJR cars DNF'd by lap 35, I can assure you that paint scheme would've been touted as the worst livery in the history of motor racing.
They stick it on the podium ... and you know what ... all of a sudden that black paint kinda sorta looks alright. They're easily pleased aren't they? :)
Sorry. I'm not a lover, nor real hater. I still think when the cars are full red, they need gold wheels and with black paint they need red wheels.
Still maintain that the black looks dark chocolate brown too :)
Sorry. I'm not a lover, nor real hater. I still think when the cars are full red, they need gold wheels and with black paint they need red wheels.
Still maintain that the black looks dark chocolate brown too :)
You're a hard man STEVO! lol
I pushed and pushed for white wheels on the original livery but it would seem DJR are reluctant to painting wheels, no matter what the colour. Sad, but true. The only team in pitlane that uses the same wheels and paints them is Jack Daniel's, which are painted black of course.
I will try and encourage DJR again next year to paint the wheels but I don't like my chances. At the end of the day, paint on the wheels isn't going to win you the race, no matter how good / bad it looks...
It seems as though we're stuck with the raw-alloy look - for now. Leave it with me...
STEALTHY 8 Oct 2007, 07:59 Just show him a picture of his old Shell AUs with red wheels;)
I like the design before they won anyway. Even tho i am a Holden guy, i was hoping junior could stick it out in the lead.
FalconEL 8 Oct 2007, 08:03 You're a hard man STEVO! lol
I pushed and pushed for white wheels on the original livery but it would seem DJR are reluctant to painting wheels, no matter what the colour. Sad, but true. The only team in pitlane that uses the same wheels and paints them is Jack Daniel's, which are painted black of course.
I will try and encourage DJR again next year to paint the wheels but I don't like my chances. At the end of the day, paint on the wheels isn't going to win you the race, no matter how good / bad it looks...
It seems as though we're stuck with the raw-alloy look - for now. Leave it with me...
Leave the wheels as is, they look great. Nicely balanced with the black/white livery and gun metal eight-spokers. :)
Nice livery too CRIPLR, well done.:)
DAVID PATERSON 8 Oct 2007, 09:25 Getting back on topic of the new livery.
Seeing it in Practice and the shootout today, i am certai that it would look a million times better with red wheels.
Oooohhh yuck! I've never seen a car look good woth red wheels. White or alloy for me.
STEALTHY 8 Oct 2007, 11:33 Oooohhh yuck! I've never seen a car look good woth red wheels. White or alloy for me.
Thats the good thing about opinions ;) were both right.
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