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Originally Posted by Redlake27
Lancia will be as a luxury brand, with Alfa Romeo as the sporty brand. I just don't see why they would do this.....
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Mercedes, Renault, Toyota and Honda aren't predominantly sporting brands.
BMW may be perceived as sporting, but a lot of its range isnt. Even Ferrari isn't a purely sporting brand.
I don't see why not focusing on street racers would stop a company coming into F1, especially if they want a very quick boost to their global profile. Especially if that boost will stir memories of their past racing glories. Think of all the retrospectives in the motorsport press, the year or two of their history being recounted on global TV. And think particularly of the impact on a sector of the market made up of people who are generally past the age where they use sports cars as their mode of transport but still hanker after the association with sport and glory. Preferably with some added history.
Makes sense to me, especially as it is locally based, and a lot of the most complicated parts already exist in a sister operation.
We'll see.