Having visited India last year, there
is a real interest international in motor sport, at least as far as engineers working in Western companies in Bangalore are concerned.
I'd say they were general sports fans, not racing nutcases, but they knew about Narain Karthikeyan and his F1 career, they knew about Karun Chandok, they knew a fair bit about A1GP.
The interest and awareness of the international scene is there, and Vijay Mallya's exploits can only be helping that. There used to be some F3 "Grands Prix" in India a while back, I'm sure there could be a revival at least on that level focussing on local talent with a route into GP2 Asia...
I'd love to see India and China
properly represented in international motorsport - there is sufficient engineering potential there and I'm sure the driving talent will develop if the infrastructure (and in China, the political will?!) is there.