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I think IndyCar's thought process is that even if they alienate sponsors, they will attract dozens and dozens of exciting new Chinese ones...
...not saying they're correct, but having TrinaSolar on the Schmidt cars must have made them starstruck by the potential for Chinese money. If they profit, miffed sponsors and owners will mean nothing...after all, they're always miffed.
The problem is that whole "if they profit" part. They certainly have had plans that didn't work before...
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