Quote:
Originally Posted by davyboy
But Vauxhall's only known in Britain... and furthermore, it has exactly the same brand perception as Opel everywhere else. It would be a serious error to attempt to devalue one mass market brand [for no good reason] and elevate another [a truly gargantuan challenge that could take a decade or more]. I can't ever see that happening.
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You're probably right.
But that just shows that GM's manipulation of the brands permanently damaged the status of Opel, if not in Europe then at least in the UK. Prior to that, Opel was a German marque considered by many alongside the likes of BMW and - at the time - above Audi.