[JAFA851]

Originally Posted by Accident

I'm not Australian so I don't know if it's different there, but in this day and age I don't think the tattoos and hair would get in the way of too much. Of course there are sponsors that don't want anything to do with that, but there are others that won't care or might see it as something that attracts more attention.

To me the bigger problem is that she is too much the focal point. It isn't "Erebus Racing, and sometimes their quirky owner, Betty" it's "that character Betty and her racing team" if that makes any sense.

I know if I was looking to sponsor a team, I wouldn't look at them with any confidence that my product would get better ROI there than anywhere else on pitlane, where teams are sure to drink their energy drinks in front of the cameras, put on their branded hats, make little "the boys will have to bust out the (insert tool name here) tools tonight, we got some work to do!" type mentions, or even rename their teams to include their title sponsor. I would doubt that it could ever become "Erebus Racing with Accident's company" instead of "that crazy Betty and her racing team that also has some stickers on their cars now."

I'm not Australian either, but that's got nothing to do with it for me. while not being elitist, I just wouldn't want to lower my business down to the "bogan" look ( for want of a better term ). Might as well get a mullet too