Quote:
Originally Posted by coffinpilot
If they claimed over a million viewers on ITV 1, and drivers I've asked say the information they pass to their sponsors is 15 million UK TV viewers - with live ITV4 races peaking at 300,000 per race, why is there such a poor media thing around it all?
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15 million ??? I know that's what they claim but that's a lot of creative accounting.
ITV4 gets circa 300,000 per meeting, so cumulative over 10 meetings that's 3 million viewers. Where is the other 12 million coming from? Even if ITV1 coverage did get 1 million viewers per meeting, which I find hard to believe, that's still not even close.