Quote:
Originally Posted by Mike Harte
Surely that is dependent on the level of advertising and the revenue that it generates for ITV. If advertisers continue to value the broadcast, then it would be foolish of ITV to stop terrestrial broadcasting.
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The broadcasting landscape is changing so fast. They will all be looking for econony of scale and cost cutting. I can't see ITV devoting 5 hours of live terrestrial coverage per event in the future. Arguably the audience adbertising brands want now are online anyway, so streaming may still be attractive to them.