[The Snout]

Seems the Grand Am Rumours of acquiring the Trans Am name didn't cut it.

http://www.speedtv.com/articles/auto/roadracing/9599/


SCCA and Trans-Am Racing, Llc Reach Agreement
Written by: RACER staff
Lansing, Mich. – 1/30/2004

Trans-Am Racing, LLC (“TAR”), a wholly owned subsidiary of Open Wheel Racing Series (“OWRS”), has agreed to a licensing arrangement with the SCCA to continue its use of the Trans-Am name in the promotion of the Motorock Trans-Am Tour. The naming agreement extends the licensing of Trans-Am’s marketing and promotional rights initiated in 2003. The new contract takes effect immediately. OWRS also owns and operates the Champ Car World Series.

“We are excited to carry forward the Motorock Trans-Am Tour, America’s oldest and most historic sports car racing series,” said Trans-Am Executive Director John Clagett. “This agreement is key to our plans for this season, and into the future. We’re privileged to write another page in the rich history of Trans-Am racing in North America.”

“I have been a part of the Trans-Am Tour as a competitor and team owner since 1987, and I’m eager to continue the Trans-Am legacy,” said OWRS partner Paul Gentilozzi.

“We are dedicated to restoring Trans-Am to its rightful place as North America’s top sports car championship,” added the three-time Trans-Am drivers champion.

"Trans-Am is not only a part of SCCA's heritage, but a major name in the American automotive industry," said SCCA President and CEO Steve Johnson. "We're happy to have reached an agreement with OWRS, which means the Trans-Am name will carry on with its 39th season in 2004.

"Paul (Gentilozzi) has been an SCCA Champion, member and valued partner for years, and we look forward to continuing our relationship in many areas in the future."

The Motorock Trans-Am Tour features closed-fendered, production-based, V-8-powered sports cars, competing on permanent road courses, and temporary street and airport circuits throughout North America. The Trans-Am Tour is America’s oldest continuously running road racing series and celebrates its 39th anniversary in 2004.

Motorock is the creation of a popular culture brand that “blends the enthusiast markets of cars, stars and guitars.” It is a yearly series of destination live events that showcases the excitement of motorsports, music and lifestyle while delivering a unique new form of broadcast entertainment programming.