The current format of sportscar racing is neither viewer- nor TV-friendly. If Ferrari were to go there as their new main racing programme, it would probably mean a format closer to Can-Am or what F1 is now than the current 4 class endurance races. So we would probably end up with 90 minute single class racing, at least apart from Le Mans. Probably as a paralell series to the LMS, rather than a transformation of it.
The more manufacturers, the bigger the pressure towards more marketable formats, remember the switch to the 480km distances at the end of the 80s.
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