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The era of everything being "free" on the web is rapidly coming to a close, and probably rightly so.
Granularity in what you pay for is actually hugely empowering. I don't have a BT Sport subscription because despite wanting to watch IndyCar and possibly DTM I don't want to pay for football. Split out the different sports on a streaming package and suddenly it gets a lot more appealing.
It also makes you pause and think about what it is you really value - and makes you, as a customer, a stakeholder with a legitimate voice in what the series does. If it's worth watching it's probably worth paying a fair amount for, if it's not, then stopping paying is an option - and that sends a message too.
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