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I realise 10-tenths has to make ends meet but I have to ask - is it going to be a case of just continually adding new methods of displaying advertising every few months or will things settle down?

First you have the Google advertising banners, then the Advertars and now a new post-style advertising strip at the bottom of pages.

From an outsiders perspective it looks like new methods are being trialled to prevent users switching off advertising -this is probably not the real case, but I have to say - it does appear that way.