Quote:
Originally Posted by RichardRenes
Yes a lot more.. through indirect ways.. By going for the big contract they limited their exposure, and after 4 years, there still is pretty much no merchandise.
Limited exposure and no merchandise is a recipe for disaster.
|
Ok, you like that. I agree with that.
A1gp has spent so much money on items that did not add much value in the big picture. Business F1 did a report on a1gp in their first season about the tv-production costs, apparently A1 used way more cameras compared to other series (including f1). Costs were about $2 million a race, whereas a serie like dtm or champcar spend $500-$600k a race. All i could think was: great for the die-hard fan those extra cameras, but why spend all this when the general audience cannot/will not watch the serie because you are not broadcasted by the major networks (and therefor no one has a clue the race is on tv)? You'll never recoup these costs...