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Could have done a Kickstarter campaign (unless there are some specific UK laws about what you can and can't crowd fund) - would have been more transparent and would have probably attracted quite a few non-BTCC publication headlines for being a unique way of funding a race season.
As it is, I'm sure it'll provide a few thousand for the bank balance but in the long term I do wonder what sort of issues there'll be if people want to sell their "shares" (if they even can).
Title sponsor will be required sharpish.
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