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Indeed. Once you already have two cars, the cost of preparing a third car is not very high. If car specific sponsorship is allowed, then the third car will pay for itself easily. But one reason to merge could be the money. E.g. the first team has good facilities and experience but little money. The second team has a lot of money or sponsors. It's hard to imagine that Marussia is in the position of the second team, but then maybe they have just enough money to fund a third car.
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