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Thanks to Racing irl for your comment as well.
In the U.S., there is a vast amount of IndyCar coverage if you are a serious fan and know where to find it.
To the casual sports fan, it's under the radar: with only an occasional mention, major sports outlets seem to pretty much consider most things ICS as not newsworthy.
Maybe the difference between the experiences of both of you gentleman follows this pattern.
A niche market will never grow much when the lines are drawn this way.
Andy Bernstein
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