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Originally Posted by RichardRenes
In that respect, Superleague Formula is doing things a bit better. They start small, and nearly all the tv networks that air them have a lot of theoretical exposure.
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Well that depends on what you think is a lot of exposure.
It is indeed accessible for the die-hard motorsport fans. But imo a lot of exposure means so many viewers watch the race so that it makes sense for a company to pay and sponsor a car in superleague. Live on eurosport2 will never get you even close to that level.
Superleague has said themself that they had the investors to pay for the first years losses. To be honest i just don't see how they are going to make the step and and become a profitable serie. Maybe they should partner up with a manufacturer to get a marketing budget. Sort of a world series by renault but then with superleague.
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Also better is their marketing and merchandise strategy, as they allready will be having their own computergame soon
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A great computergame could be a massive marketing tool, i got hooked on Cart/Indycar in the mid 90's due to Papyrus Indycar racing 2. Great game.