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Originally Posted by GT3.14
But isn't that why they should be building racing pedigree? So people like you and I would not think they are only for footballers and rappers?
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Quote:
Originally Posted by isynge
If Lamborghini have effectively figured out the persona of their customer base and are effectively selling to them why on earth would they change?
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Their current customer base doesn't give much about racing pedigree. All they want is that awful "bling" (show off) factor, and that it goes fast down a straight line.
Trying to reach a new costumer base could be very costly and with the risk of losing their current costumers.
I honestly don't want to see Lamborghini involved in large scale racing, as that has never been a part of their brand, I would much rather want those resources transferred into other brands who has a pedigree to build upon.