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Originally Posted by bigjon
Any idea if they'll be terrestrial coverage, even highlights?
It seems stupid to limit the audience when trying to raise the profile of a brand new series. Surely less airtime and a worse quality show, at least initially, would have been better than the highest paying bidder?
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Selling the live rights to Sky Sports isn't exactly limiting the audience though as the channel reaches millions of homes already.
Also, going by the amount of advertising Sky shelled out for during the recent grand prix on ITV it seems they're doing far more promotion than Channel 5 or BBC would give it.