Quote:
Originally Posted by Flavio Galtieri
Just out of interest, have you ever had a value (to a sponsor) put on that TV coverage? Just wondered how much it helps drivers get funding.
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The only way you can directly value the coverage is to commission a company to track the sponsor logo through the coverage during the season (like matrix for example). I believe a BTCC team has done this in the past.
TV coverage doesn't directly get driver funding but adds to the prestige of the series. If you are a front runner then clearly you willg et the bult of the coverage which has a value for sponsors. Equally to could race a whole season and never be seen on TV at all!