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Terence are you talking about the current-model XJ6 in post #10 (as opposed to the 1968 original!)? I agree it was a mistake to make it almost indistinguishable to the previous grandpa's axe model, but before that they got the S & X Types seriously wrong (much too conservative).
Time will tell whether sales increase enough with the new models but the losses are a big factor of course - mind you I think a company in a stronger financial position than Ford could offset that against what they learn with the "experimental" new technology and techniques in the XJ etc.
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