Quote:
Originally Posted by sceptic
Had you heard of Patron before they started sponsoring a team in ALMS?
I hadn't.
So it wins in terms of awareness.
However in terms of sales, I suspect that sales of all tequila are up, rather than specifically the Patron brand. So their share of the market probably hasn't changed. much.
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Ummm YES, I'm Black and I been a Hip-Hop, Rap DJ since 1986 so when 50 Cent mentions Patron, as have many other well-known rap and r&b acts have, I know what they are talking about.
I knew what Patron was WELL before they became a sponsor and I don't assume everybody knows this. I was half joking and half being serious.