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In the US, Rick Mears is employed by Penske in the capacity of racing coach. He mentors and coaches all the Penske drivers before during and after the races to help improve their analytical approach to racing. Gil deFerran even gave Mears credit for helping him to his championships by being a calm voice in his ear and through his post race feedback.
I know Mario Andretti did the same for his son after he retired. Jimmy Vasser worked to some degree in this capacity last year racing with A.J. Allmendinger.
It may seem a blow to the ego of a driver to have a coach, but it would be foolish to pass on any help to make one's self better. After all, they all use some sort of physical trainer to direct their workout program and all have dieticians and nutritionists to monitor their food intake.
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