Quote:
Originally Posted by Ares
Yes, ruthless would be a very good word. You get that vibe for sure.
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The Darrell Lea story is classic. Family ran it into the ground doing everything they had always done, but the world had changed.
TQ got rid of everything that was losing money, invested in new production facilities, streamlined route to market, and sold a chunk but not all of the business for $200m.
The best bit is that I still love Darrell Lea, it didn't have to die, and now you can get it at Coles on special!