Quote:
Originally Posted by crmalcolm
As the BTCC article suggests, the early move from HiQ back to Dunlop shows how effective BTCC coverage is in promoting a brand if done correctly.
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Indeed. Although on the other hand the official BTCC site wouldn't say the opposite would it
I think the backing has done the job for the brand, before HiQ became involved in the BTCC I probably wouldn't have known who they were or what they did. Now I, and presumably many thousands more, do, so job done.