Quote:
Originally Posted by kylekosir
I have a question then.
Im the PR and Marketing director for the Canadian Formula 1200 (Vee) series. How did Formula BMW success so many years? It seems outrageous in terms of pricing and what you really get as a stepping ladder. And does it really come down to the driver? Or is it more of a team?
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Why did it have success for a few years:
1. Marketing hype and slick hospitality(for the low end of the open wheel ladder)
2. Various prizes at times which included F1 tests
3. Backing from BMW
4. Rich dads willing to cough up thinking a "name" series would look better for junior. Nice hospitality and other visibility made it easier to pass the cost off as a tax write off for business dealings and other B2B stuff. Once the "funny money" from the real estate and financial sector vanished so did FBMW.