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Aside from who should run the series, or sanctioning body or whatever, I think that CC needs to attract a whole new generation of fans. Now, myself being 24 years old I am being a bit biased, but those NASCAR fans who are in their late 30s and beyond aren't gonna change their fan support.
See, I am thinking like what the beer companies are doing with their advertising. If you notice they are not marketing to attract older drinkers because they are more than likely going to stick with their brand of beer. But the 21-to-34 age group is who they try to market to because they are more impressionable.
Having said that, CC does not need to focus their marketing on older race fans; they need to find younger fans in the 18-to-34 age group. Then if the quality is good CC will have fans for life.
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