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Even though we are viewed as the Wine and Espresso demographic, I think the truth is more we are the obscure beer crowd.
(Not that I am anti-espresso.
I got a free bottle of Five-hour Energy Pink Bubblegum at PLM and still haven't used it---good old Colombian coffee kept me going.)
I cannot imagine how many microbreweries would need to buy a few square inches to fully sponsor a WEC entrant. Might have to make the BHF three times as tall.
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