Quote:
Originally Posted by Roninho
With the costs associated in racing you need major media-exposure to land sponsorship. The major flaw that i see in the business plans of A1GP and Superleague is that they think/thought that their 'gimmick' (racing nation vs nation, club vs club) is so interesting that the big media would cover it, and that was simply not the case. Without the tv-networks believing in a1gp it was doomed.
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I think it was more a case of the big ones not willing to pay big money yet, and A1GP chosing some minor partners who were willing to pay money for the series, but which had a limited exposure.
In that respect, Superleague Formula is doing things a bit better. They start small, and nearly all the tv networks that air them have a lot of theoretical exposure. Also better is their marketing and merchandise strategy, as they allready will be having their own computergame soon