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FE might be phony, but people are harping on the green message. As someone who likes the outdoors and nature, I do praise conservation efforts. But at the same time, I know fully well that most people who buy clean diesels or hybrids or even small econo slushboxes aren't doing it to be green per se. They're doing it to save money at the gas pumps. Granted, that does have a knock on effect of saving petroleum. But even though I'm a millennial (I'll be turning 30 in November), I can still remember the whining and moaning in the US about 15-20 years ago when people thought that anything much over a buck a gallon for gas was expensive. Now, we'd kill for those prices.
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