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Teams go to F1 for publicity purposes. That's why we have 3 car manufacturers in 12 teams, inclunding 2 teams that make and sell energy drinks, the furthest way you could be from the automobile business. If Audi is only interest on motorsport for development reasons and not for visibility, then they shouldn't have any interest in F1, which have 10 times (or more) more visibility than any other motorsport event.
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