Quote:
Originally Posted by Adam43
Say something mildly controversial and you are berated on here by some. So you can see why they (or their sponsors) aren't keen.
I fear we are partly to blame. Although that can't be right as we must always look for blame elsewhere first, which is another disagreeable modern trait.
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It's not us. Us crying or not crying about Hamilton getting up to tricks doesn't even appear on any decision-makers radar.
There are some 'straight' sponsors who don't like any controversy but alot of sponsors like stand-out types that are mavericks and have a highly publicised off track social-life as long as it doesn't descend into depravity or criminality that puts your brand into disrepute. This, to tap the youth market.
The problem with being a 'character' and a maverick' and other off-track antics is that it usually hurts on track performance and upsets the focus required to sustain a championship campaign.
There's your tension. Team management want performance, the marketeers want a celebrity. The two can get in the way particularly as we are so media conscious as a society.