Jaguar WHY Formula E ?

[Bob Baldwin]

As a youngster I way simply Amazed when I saw my first XKE . Got really pumped up with the Tom Walkinshaw Jags in IMSA . One of the best years in North American Road Racing . If you ask me .

We all know that North America is a critical market for the Mfg's None of them would be here if the $$$ return to them was not justified as opposed to their expense . Porsche , Lambo , Ferrari , BMW I guess are the big ones .

Surprised to see Jaguar in Association of the Williams Formula 1 Team entering the Formula E series . Yet unless I am mistaken their race presence both in North America and Europe is Non Existent . I only recall Emil Frey as a Privateer doing some One Off's in Europe .

I have no idea on the costs of Doing the Formula E series Nor how much Value either the Marketing or Advertising will bring in for Jag .. Is there a reason they are NOT in ANY type of GT series anywhere ? What am I missing ?