Does F1 really sell cars?
Does F1 really sell cars? I guess it must or the companies wouldn't throw hundreds of millions at it. I just can’t see it myself.
I’ve been a huge motorsport fan for over 25 years but F1 didn't even cross my mind when I came to buy a new car. Other factors such as cost, distance to local dealer, whether or not I like the car had a much bigger bearing. Likewise company cars / fleet cars are all decided on by cost to buy and cost to maintain.
If I had the money to buy a BMW, Mercedes or Jaguar I would read all the reviews and go for a test drive. I wouldn’t think "oh, Jaguar pulled out of F1 so I'll eliminate them and Raikkonen is beating Webber so I guess I'll have the Mercedes".
Touring cars and rallying might have some small effect if all other factors balanced out, but F1?? Am I missing something?