The Erebus Way.... (merged) - Page 21

**GTRMagic** · 2 Oct 2015, 05:39 (Ref:3578778)

Quote:

Originally Posted by peckstar

you would have to think that if you cant get a sponsor for bathurst then you need a new marketing manager

FIXED...

I always recall teams like Lansvale Smash Repairs pulling out Bathurst-only sponsors for their cars. Some at the time based their whole year on the Bathurst exposure...

peckstar · 2 Oct 2015, 06:03 (Ref:3578780)

Quote:

Originally Posted by GTRMagic

FIXED...

I always recall teams like Lansvale Smash Repairs pulling out Bathurst-only sponsors for their cars. Some at the time based their whole year on the Bathurst exposure...

Thanks. feel welcome to edit that original post if you can be bothered.

Last year bathurst pulled massive tv audience.

**GTRMagic** · 3 Oct 2015, 08:03 (Ref:3578989)

An interesting story around and about.. about Erebus & a possible brand switch for 2016.. there was mention of reskinning a Benz back to Ford shape, but also possibly running a single customer car for another brand

The end of the Mercedes experiment?

Presuming any of this actually happened

Umai Naa · 3 Oct 2015, 09:34 (Ref:3579002)

With Betty being the stubborn thing she is, they'll still run the 3-pointed star next season.

**FIRE** · 3 Oct 2015, 09:51 (Ref:3579004)

Quote:

Originally Posted by GTRMagic

An interesting story around and about.. about Erebus & a possible brand switch for 2016.. there was mention of reskinning a Benz back to Ford shape, but also possibly running a single customer car for another brand

The end of the Mercedes experiment?

Presuming any of this actually happened

In case of Erebus switching brand makes no difference performance and commercial wise. Unfortunately I have to say, would love to see the Erebus team having success.

Umai Naa · 3 Oct 2015, 10:41 (Ref:3579009)

If they go back to Ford, they have aero that's clearly working.

Just a matter of what to do about the engine program.

peckstar · 4 Oct 2015, 20:51 (Ref:3579569)

Livery leaves erebus tickeled pink

mayhem · 4 Oct 2015, 21:30 (Ref:3579580)

Most importantly, how's Thursday looking?

Good luck to Betty, that car looks outstanding, hopefully the cash injection buys them some room to breathe.

**GTRMagic** · 4 Oct 2015, 21:45 (Ref:3579579)

Quote:

Originally Posted by mayhem

Most importantly, how's Thursday looking?

Good luck to Betty, that car looks outstanding, hopefully the cash injection buys them some room to breathe.

Maybe the team just found a new caterer...

Wendy's is a fresh play for a group that was a poofteenth away from taking over Gloria Jean's a few months ago. Presumably that makes the brand their 2nd choice of ownership.

To do the maths... having played in the space for a long while...

Each store turns over somewhere in the region of $400k per year. Some more, some less, but the number is probably close. A likely 2.5% advertising fund contribution in their franchise agreement, suggests $10k per store per year in available co-op ad spend (and needs to support flyers, newspaper ads, price lists and some product development too..) for 155 stores, offers perhaps an annual available spend of $1.55m...

Interesting.... Presuming any of this actually happened

gravin · 5 Oct 2015, 03:37 (Ref:3579617)

Quote:

Originally Posted by Umai Naa

If they go back to Ford, they have aero that's clearly working.

After the win at Perth, I would have thought that aero/chassis on the Benz was more than acceptable. It was interesting that the team chose not to fine tune it with re-homologation. Engine power may still be a concern though.

Often poor pit strategy or other factors have taken the car out of the top ten.

Congrats to the team for the Wendys support though.

djr81 · 5 Oct 2015, 06:27 (Ref:3579636)

Quote:

Originally Posted by gravin

After the win at Perth, I would have thought that aero/chassis on the Benz was more than acceptable. It was interesting that the team chose not to fine tune it with re-homologation. Engine power may still be a concern though.

Often poor pit strategy or other factors have taken the car out of the top ten.

Congrats to the team for the Wendys support though.

More to the point engine cooling (hence power) may still be a problem.

Mixer · 5 Oct 2015, 11:13 (Ref:3579683)

Well I say congratulations to them - Betty has her detractors but she's bought a new sponsor to the sport and it looks great!

I am hoping that thing will get plenty of TV time and it should definitely stand out like... You know what

We need MORE FMCG sponsoring V8s, this is a GOOD thing!

**GTRMagic** · 5 Oct 2015, 12:53 (Ref:3579711)

A question.. was there actually a confirmation from anywhere that Erebus completed the purchase of the #9 REC from the Stones at the end of last season?

With the noise around one car for Erebus, and perhaps different noise about the old Stone Bros band getting back together, does 1+1 = 2 or is that #9?

Umai Naa · 5 Oct 2015, 13:22 (Ref:3579721)

The concerns around the new-found branding are whether they're going to be serviced appropriately or not. This appears to have been an issue in the past, particularly when Betty is the mouthpiece for any PR activities.

peckstar · 5 Oct 2015, 20:48 (Ref:3579826)

Quote:

Originally Posted by GTRMagic

A question.. was there actually a confirmation from anywhere that Erebus completed the purchase of the #9 REC from the Stones at the end of last season?

With the noise around one car for Erebus, and perhaps different noise about the old Stone Bros band getting back together, does 1+1 = 2 or is that #9?

Im confident (but not 100%) that announcment was made at the time of Ross leaving

kittle · 5 Oct 2015, 21:17 (Ref:3579830)

Quote:

Originally Posted by GTRMagic

A question.. was there actually a confirmation from anywhere that Erebus completed the purchase of the #9 REC from the Stones at the end of last season?

With the noise around one car for Erebus, and perhaps different noise about the old Stone Bros band getting back together, does 1+1 = 2 or is that #9?

I thought you couldn't lease a licence for more than 2yrs?? So I would think the purchase has been complete.

peckstar · 5 Oct 2015, 21:42 (Ref:3579837)

Old speed cafe article

Quote:

The sale process is set to be completed on December 31, with Erebus taking ownership of the #9 Racing Entitlements Contract which had initially remained in the hands of SBR under the takeover plan.

kittle · 5 Oct 2015, 21:46 (Ref:3579839)

Quote:

Originally Posted by peckstar

Old speed cafe article

Thanks Peckstar, I thought I saw something but I could quote on it!!

**GTRMagic** · 6 Oct 2015, 05:54 (Ref:3579897)

Quote:

Originally Posted by peckstar

Old speed cafe article

I notice it says 'set to' not done.

Erebus ran #9 with one of the Stone Bros in the garage as licenceholder. It wasnt a lease but a loan.. of sorts.. apparently..

peckstar · 6 Oct 2015, 07:34 (Ref:3579909)

Quote:

Originally Posted by GTRMagic

I notice it says 'set to' not done.

Erebus ran #9 with one of the Stone Bros in the garage as licenceholder. It wasnt a lease but a loan.. of sorts.. apparently..

Sort of like how Brights REC is run by BJR for mroe than two years,

However Ross has gone now, which creates a difference

Umai Naa · 6 Oct 2015, 08:15 (Ref:3579912)

The difference there, is that the Jones have a vested interest in the #21 REC.

Mixer · 6 Oct 2015, 08:27 (Ref:3579915)

Quote:

Originally Posted by peckstar

Sort of like how Brights REC is run by BJR for mroe than two years,

Well BJR is a part owner of the JOBRI REC is it not?

bludvl_x19 · 6 Oct 2015, 10:58 (Ref:3579930)

Is there any word on if the two new sponsors will remain on the cars in title sponsorship form, or is this a one race deal?

Umai Naa · 6 Oct 2015, 11:29 (Ref:3579937)

Wendy's is until the end of the year.

Not sure on Penrite.

Driver TBA · 6 Oct 2015, 11:38 (Ref:3579939)

Is this the first time Penrite have taken up full car signage?

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