F1 urged to embrace modern media

Flavio Galtieri · 9 Dec 2009, 20:06 (Ref:2596871)

http://www.autosport.com/news/report.php/id/80501

This should have been said years ago, but it's not yet too late to start.

F1 rights management is so far behind the times and run as if nothing has changed in two decades.

It's as if someone somewhere, don't know who, just "doesn't get" the Internet and New Media. A bit like Rupert Murdoch who just doesn't get it in the media world and is soon going to ask people to pay to read his drivel on line.

nea · 9 Dec 2009, 20:35 (Ref:2596893)

Considering that F1 is widely recognised as the most technologically advanced sport in the world, it's broadcast in a way that is set in the 1980's. F1 was very late to this interweb mallarky (did they think it wouldn't catch on?) and considering the availability of HD (sadly, not available in my household!) it really should be broadcast in HD. Hell, F1 should have pioneered HD sports broadcasting.

Oh, and a YouTube channel would be nice Bernard. Y'know, like WRC has done. And IRL.

foreversideways · 9 Dec 2009, 21:16 (Ref:2596916)

Analogue management in a Digital age.

duke_toaster · 9 Dec 2009, 21:43 (Ref:2596934)

And Empire State Building height in a Burj Dubai age.

**Born Racer** · 9 Dec 2009, 22:46 (Ref:2596966)

F1 Digital was canned at a time when not many people were using that sort of TV equipment, and now people are, it's not back.

ASCII Man · 9 Dec 2009, 23:24 (Ref:2596989)

I loved F1 digital back in the day, kept that thing on the onboard channel all through the race.

foreversideways · 9 Dec 2009, 23:26 (Ref:2596991)

Quote:

Originally Posted by Born Racer

F1 Digital was canned at a time when not many people were using that sort of TV equipment, and now people are, it's not back.

If i remember correctly Ecclestone wanted to firstly sell the digital HD feed to the public direct and when this failed he tried to sell the HD feed to broadcasters for a ridiculous price. No surprise there. I believe that is currently the case, in that there is a HD feed from FOM TV but the cost is to much for broadcasters to justify.
The real failure is in not promoting the sport within the new media arenas where young people now obtain an increasing amount of their entertainment.

jab · 9 Dec 2009, 23:34 (Ref:2597001)

Quote:

Originally Posted by duke_toaster

And Empire State Building height in a Burj Dubai age.

Indeed, but now look where Dubai is...

**Bononi** · 10 Dec 2009, 00:39 (Ref:2597040)

Good news or bad news depending on how they'll do that...

Marbot · 10 Dec 2009, 01:06 (Ref:2597049)

But as one of my young sons once said (not an F1 fan): "What's the point of watching paint dry in High Definition!?".

cptkablamo · 10 Dec 2009, 01:06 (Ref:2597050)

You get the feeling with F1, MotoGP and to an extent WRC - that they are waiting to see if this 'internet' thing catches on - with their utter reluctance to engage with even major non-official internet sites and a decent web presence and content for their official sites.

On TV - Bernie seemed to be ahead of his time, and now the time has caught up, cutting edge thinking is nowhere to be found

**Born Racer** · 10 Dec 2009, 01:15 (Ref:2597058)

Quote:

But as one of my young sons once said (not an F1 fan): "What's the point of watching paint dry in High Definition!?".

Your son is going to the crux of the issue.

Marbot · 10 Dec 2009, 01:21 (Ref:2597061)

Quote:

Originally Posted by Born Racer

Your son is going to the crux of the issue.

Most folk would rather watch a good film in black and white, than a bad film in glorious technicolor.

Most kids would rather play a good game on a "Gameboy", than a bad game on a plasma TV.

JeremySmith · 10 Dec 2009, 04:13 (Ref:2597097)

Don't be ridiculous, the whole idea is not about why or could it's all about?..

I will get back to you on that...

MrTTraces · 10 Dec 2009, 09:26 (Ref:2597177)

Do they still use typewriters and send telegrams in the media centre at races?

nea · 10 Dec 2009, 10:34 (Ref:2597213)

I have it on good authority that most F1 hacks use carrier pigeons to sent their reports back to HQ.

bravo · 10 Dec 2009, 14:05 (Ref:2597311)

Wasn't it an email that didn't get to the Ferrari team telling them to start on Wets? ;-)

Either that's a sign that they're not too far behind the times, or their email server is woefully out of date!

**Bononi** · 11 Dec 2009, 22:59 (Ref:2598208)

Quote:

Originally Posted by nea

I have it on good authority that most F1 hacks use carrier pigeons to sent their reports back to HQ.

I'm afraid that this is an outdated information, they upgraded to smoke signs last season.

nea · 12 Dec 2009, 17:57 (Ref:2598587)

Obviously my insider is a bit slow on technological updates.

Sodemo · 12 Dec 2009, 23:07 (Ref:2598695)

We need more of this...
http://www.youtube.com/watch?v=5RXCOFWaGgI

I have said it a thousand times, but they obviously didn't think it was that great.

Marbot · 13 Dec 2009, 01:23 (Ref:2598732)

Quote:

Originally Posted by Sodemo

We need more of this...
I have said it a thousand times, but they obviously didn't think it was that great.

Some people will watch that and say: "He's driving an automatic!" There's not a lot going on there really!

It would be much more appealing if he actually had three pedals.

Maybe more like this. http://www.youtube.com/watch?v=qdWSyrqEnE4&NR=1

Much more of a 'technique' going on there don't you think.

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