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9 Jan 2002, 11:59
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#1
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Veteran
Join Date: Aug 1999
Posts: 9,187
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Absolute Success Story
I was lucky enough to attend the Paragon motorsport launch today (even though it was all over the front page of AA), and the most startling thing to come out of it was some facts on VIP Petfoods. Last season they spent $800,000 on sponsorship (McLean, Matthew White, QLD 500, Grant Denyer, Mark Larkham, Bathurst 2hr et al), but had a 50% increase in turnover from $24mil to $36mil. Tony tells me it was money well spent, when you consider that a 30sec ad in Sydney or Melbourne is likely to set you back $30K.
Also interesting to note how much value for money Targa Tasmania is. After the $3500 entry fee is paid, and accomodation etc are accounted for, the 6.5 day rally will set you back $11,000. Then consider a weekend at a Procar meeting, say one state south of home, which will set you back $8000....
Also Tony's new Porshce polishes up an absolute treat- hopefully the extra 100hp it will get during the week will get it up around the Lambos et al.
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9 Jan 2002, 12:05
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#2
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Rookie
Join Date: Dec 2001
Posts: 35
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It is a pitty that more people in business won't seriously look at the great advertising benefits associated with motor sport. Put one add in Brisbanes Courier mail on a saturday and you could run a moderately competetive car for a weekend!!!
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9 Jan 2002, 19:41
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#3
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Veteran
Join Date: Feb 2000
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Cambridge Gardens, NSW, Australia |
Posts: 1,493
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The new paintwork looks great on the McLean car - where did he buy that car from again ? Somebody mentioned it on here in another thread...can't remember...was it the PHR car ?
Can't wait to see the other new paint schemes for the year.
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9 Jan 2002, 20:53
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#4
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Veteran
Join Date: May 2001
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Location:
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Melbourne, Australia |
Posts: 5,449
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Ok Crash (Name Dropper) Test - which Tony are you talking about here? 
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9 Jan 2002, 22:52
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#5
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Veteran
Join Date: Aug 1999
Posts: 9,187
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Oh, Tony Quinn.
Yep, it's the ex-Prancing Horse Falcon, as their old car has been repossessed by Greenfield Mowers....
Also interesting to note that they've recalled Tony Scott to be endurance co-driver.... tis good to see them get in early.
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10 Jan 2002, 00:45
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#6
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jun 1999
Posts: 12,056
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excellent , Tony scott is a great driver , very underated and has never been given a huge shot so I hope he makes the most of it.
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10 Jan 2002, 10:22
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#7
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Veteran
Join Date: May 2001
Posts: 9,676
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good car, reasonably good drivers, they should go pretty well in 2002.
I find it hard to believe they only spent $800,000 on sponsership, with all the things they had their names on i thought they would have spent much much more
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10 Jan 2002, 11:44
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#8
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Veteran
Join Date: Aug 1999
Posts: 9,187
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I think they simply spent wisely. The QLD 500 would have been under $100K, they would have gotten on Cameron's car cheaply because he was fairly desperate, ditto for Matt White and Larko. They would have gotten the Bathurst 2hr fairly cheaply, as it was only announced in the week leading up to the event. Even if they did spend more than that, they still picked up fairly well from it all...
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10 Jan 2002, 14:38
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#9
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jun 1999
Posts: 12,056
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The car does look great i must admit..funny thing is on page one they have a pic of the CAT car and then page two the VIP petfoods car..all day i found myself getting the two mixed up.
ok so its the old PHR car but what car was it before that ???
Im pretty sure PHR didnt build it did they ?
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10 Jan 2002, 21:14
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#10
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Veteran
Join Date: Feb 2000
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Cambridge Gardens, NSW, Australia |
Posts: 1,493
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PHR built the AU from scratch because I remember asking the question on the boards here last year why is a brand new AU allowed to compete in the Konica Series when the entered it for the final round.
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10 Jan 2002, 22:54
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#11
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Veteran
Join Date: Aug 1999
Posts: 9,187
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It was only entered in the Mallala round to collect some tyres for testing/Bathurst- they did minimal practice and qualifying before pulling out on race morning.
McLean got the car with 2 engines, which were partially constructed in the States by Penske. Cam is a bloody good steerer, and has done some good things with some fairly average cars in the past 2 seasons.
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10 Jan 2002, 23:33
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#12
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jun 1999
Posts: 12,056
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allrighty then another question answered..tah very muchly 
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11 Jan 2002, 00:29
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#13
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Racer
Join Date: May 2001
Posts: 467
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here in central victoria.On TV the local greenfield mowers agents are still featuring Cam McLean in their ads. Is he getting paid for this??
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11 Jan 2002, 01:10
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#14
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Veteran
Join Date: Feb 2001
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Location:
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brisbane Australia |
Posts: 1,050
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[QUOTE] Originally posted by Crash Test
[B]I think they simply spent wisely. The QLD 500 would have been under $100K, QUOTE]
you are a fair bit off the mark there Crashy.
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11 Jan 2002, 13:51
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#15
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jun 1999
Posts: 12,056
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yeah ..I hand thought of that...saw the greenfield mowers ad just yesterday and yesMcLean is still in them ?
I think that even though he is not associated with them anymore Greenfield still own the adds and can do what they like with them ..but i may be wrong on this.
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