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5 Aug 2000, 17:30
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#1
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Veteran
Join Date: Jul 2000
Posts: 663
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It seems that Coca-Cola are looking to get involved with a formula 1 team on a title sponsor basis - approx $50m. Who do you think will get the deal?
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5 Aug 2000, 18:07
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#2
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Rookie
Join Date: Nov 1999
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Location:
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Killarney,Kerry,Ireland |
Posts: 26
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Rumors abound that Renault and Jordan are the front runners but Coca Cola Ferrari sounds interesting dont you think?
Ger
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5 Aug 2000, 18:33
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#3
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Seasoned Assassin
20KPINAL
Join Date: Dec 1999
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Black Sand Beach Park |
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As Coca-Cola gets involved rather with the big ones (Football, etc...) I think that should be with Ferrari, Mclaren, Williams or Renault.
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5 Aug 2000, 22:50
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#4
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Veteran
Join Date: Sep 1999
Posts: 3,964
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$50 million would be quite nice for Minardi...
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5 Aug 2000, 23:02
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#5
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Veteran
Join Date: Feb 1999
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Toronto, Ontario, Canada |
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It'd have to be a Red Car. Although I expect Minardi would be happy to paint its cars red for a little of that Coca Cola fizz!
I can't imagine a red Jordan, and I doubt BMW is going to ask for a change of colour right away - Renault has Benetton money and Mild Seven, and will stay Blue I think - so I'm guessing if it's a Major Player it will be either BAR (once tobacco is out of the picture) or Ferrari (ditto).
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5 Aug 2000, 23:02
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#6
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Veteran
Join Date: Oct 1999
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Suffolk, England |
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Yeah, but let's face it Minardifan, so would 50 quid and a six-pack of Coke! 
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5 Aug 2000, 23:21
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#7
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Seasoned Assassin
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Join Date: Dec 1999
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Black Sand Beach Park |
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I can figure an ad that TGF does a pit and he's given a can of coke, while the cronometer is running... then the quote:
"That's what the champions are fueled of..."
Arrrrgggghhhhhh.............
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6 Aug 2000, 00:09
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#8
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jul 1999
Posts: 1,291
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It all depends on the amount of money Coca Cola is going to invest in a formula one team.
They could be satisfied with a banner on the car.
If they really want the car in full Coca Cola colours, a couple of teams are not eligible for the money.
Car manufacturers like Ferrari, Mercedes, BMW and Jaguar have their own livery. Benetton was one of the teams mentioned in connection with Coca Cola, but since Renault has taken over the cars will be yellow soon.
This leaves the 'privateer' teams like Jordan, Prost, Sauber, Arrows, Minardi and BAR.
I'm sure Coca Cola doesn't want to invest in a minor team, so unfortunately Arrows, Minardi, Prost and Sauber fall off.
This leaves us with BAR and Jordan. I'm still speculating here though.
My guess is that it could be BAR, being half an American racing team.
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6 Aug 2000, 00:19
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#9
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Veteran
Join Date: Sep 1999
Posts: 3,964
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Well, unless B & H desert Jordan sometime soon, I guess it would be BAR.
The only other two who don't have fixed liveries are Minardi and Prost, now they have lost the Gauloises sponsorship.
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6 Aug 2000, 00:26
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#10
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Seasoned Assassin
20KPINAL
Join Date: Dec 1999
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Black Sand Beach Park |
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But like Marlboro in Ferrari, there's nothing to change... just to put the logo in it !
Ferrari is coloured linked to Coke than anyone else...
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6 Aug 2000, 02:04
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#11
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Veteran
Join Date: Feb 1999
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Toronto, Ontario, Canada |
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If TGF keeps falling off the track in the first corner, he could say "Coca-Cola - for those who never taste Champagne".
Or this: "Coca-Cola: Because that's all I'm worth."
HAHAHAHAHAHAHA! 
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6 Aug 2000, 02:48
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#12
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Veteran
Join Date: Jun 2000
Posts: 963
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Renault will get that money. That of course wasn't what renault had planned as they wanted a yellow team like the old days....or perhaps even a blue team...like a french national team....but when they get the chque for 50 million they'll be more than pleased to run red cars.
This could proove to be good news for minardi and gene because Telefonico may preffer to be the main sponsor at a "small" team than being the secondary sponsor of a "big" team.
As for ferrari....it will never happen. Marlboro and Shell pay a lot more money and they won't spare any space on the car....and I don't think that coca cola will pay tha ammount of money just to get the space that tic tac and FedEx get.
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6 Aug 2000, 04:46
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#13
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Rookie
Join Date: Jul 2000
Posts: 76
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for $50 milion u dont change the paint of the entire car in the big teams i guess thyl pain the side of renault with the coca cola emblom, 50 milion is not enof to kik out happy ferrari sponsors so i dont think it will go to ferrari ,untill tabaco will be totaly baned, then ferrari wil be the idiel for coke
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6 Aug 2000, 09:13
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#14
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Veteran
Join Date: Jul 2000
Posts: 663
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I must admit I had it down between Benetton/Renault and BAR. Ferrari is a no-no because of the current sponsorship deals. I'd put money on Benetton though.
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6 Aug 2000, 10:29
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#15
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Rookie
Join Date: Jan 1999
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Dalgety Bay, Fife, Scotland |
Posts: 43
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Main rumours I read tip Jordan & Benetton.
However, in the light of the current pressures on cigarette advertising it wouldn't surprise me to see the big 2 in there. It would be a lot more incentive for Coca Cola to enter if some of the risk was already removed, i.e. both Benetton & Jordan have still got to prove that they can move from Div 2 to Div. 1
As for current deals there are always ways round them!
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