Update

Just Do It! · 10 Apr 2005, 03:13

In an interesting twist on a team with a reasonable amount of unknowns, there is an advertisement in the New Zealand Herald Weekend Edition on Page 25 of Section A offering Sponsorship Opportunities with the HSV Dealer Team.

"A unique opportunity exists to be a sponsor of the HSV Dealer Team at the Pukekohe V8 Race. This one-off opportunity will provide your business with a unique marketing solution and brand recognition across New Zealand and Australia.

Packages can be tailored to meet your needs including meeting the drivers - Rick Kelly and Garth Tander - and tours of the pits.

Sponsorship packages from $10k to $50k are available.

To register your interest.........

Become part of a winning sponsorship now!"

What is 14 x $50k? A cunning way to enhance the team's sponsors fund if these ads are run prior to each event. Also, what does $10k-$50k get you on a V8 Supercar team and what is it's retention from a single round of exposure?

Am I better to spend marketing dollars at $10k a round for the season or for $50k for 3 rounds?

Is this a cry for help or leveraging the opportunity?

**GTRMagic** · 10 Apr 2005, 03:22

Better taking $50k and restickering the bonnet than taking $0k and running the thing in plain colours....

I doubt the team are seriously short of cash, but the above makes economic sense when the dollars coming thru a non-Holden door are limited

I understand there may be a different livery on this car at several rounds of this year.. which means Biante will be a bunch of busy people making a different car per design...

cavvy · 10 Apr 2005, 04:04

JDI, who do you apply to?
Holden Motorsport, Kelly Racing or ....... !

**GTRMagic** · 10 Apr 2005, 04:11

Presumably Happy Tom

hrt_rulz01 · 10 Apr 2005, 04:16

yeah on the HSVDT website it has an email for sponsorship enquiries. i think the hsv sponsorship is only temporary until they get another permanent one.

msb · 10 Apr 2005, 04:20

I think CrashBandicoot could be a problem for most sponsors.

**GTRMagic** · 10 Apr 2005, 04:39

Dont forget that Kmart Racing (2004-style) has had an ad on sponsorshiphq.com for a fair while now, looking at additional sponsors for their operation.... as have FPR....

Aarrgh8 · 10 Apr 2005, 09:43

I think CrashBandicoot could be a big plus for some sponsors.

msb · 10 Apr 2005, 09:53

Lansvale smash repairs maybe

D.R.T. · 10 Apr 2005, 10:22

Quote:

Originally Posted by msb

I think CrashBandicoot could be a problem for most sponsors.

Pole at the opening round. Yeah if I was a sponsor I'd hate that.

pete55 · 10 Apr 2005, 11:00

No points for pole though.

Rombles1 · 10 Apr 2005, 11:22

Points don't necessarily get the signage you paid for onto the TV, either, but getting pole does!

No points if you crash out of the race either, but do it spectacularly enough (hopefully without killing anyone) and it will get replayed over and over and over and over - your signage might be upside down, but it will get some exposure!

pete55 · 10 Apr 2005, 11:48

What i was referring to was that the Corporate Sponsor Reps would be there for the race and want to see race results, not just pole position. It doesn't mean a lot over the whole meet.