In an interesting twist on a team with a reasonable amount of unknowns, there is an advertisement in the New Zealand Herald Weekend Edition on Page 25 of Section A offering Sponsorship Opportunities with the HSV Dealer Team.
"A unique opportunity exists to be a sponsor of the HSV Dealer Team at the Pukekohe V8 Race. This one-off opportunity will provide your business with a unique marketing solution and brand recognition across New Zealand and Australia.
Packages can be tailored to meet your needs including meeting the drivers - Rick Kelly and Garth Tander - and tours of the pits.
Sponsorship packages from $10k to $50k are available.
To register your interest.........
Become part of a winning sponsorship now!"
What is 14 x $50k? A cunning way to enhance the team's sponsors fund if these ads are run prior to each event. Also, what does $10k-$50k get you on a V8 Supercar team and what is it's retention from a single round of exposure?
Am I better to spend marketing dollars at $10k a round for the season or for $50k for 3 rounds?
Is this a cry for help or leveraging the opportunity?