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3 Oct 2005, 10:58
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#1
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Racer
Join Date: Sep 2005
Posts: 123
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Coca-Cola and F1
I have always wondered why The Coca-Cola Company has never considered F1 as a vehicle to promote their product.
Interesting enough I read in the Timesonline that Bernie Eccelstone is prepared to steer Coca-Cola who are interested in reaching the Far East Markets, towards Williams for not siding with the other rebels wishing to split from F1.
I think this a shrewd move by Bernie.
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3 Oct 2005, 11:07
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#2
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Racer
Join Date: Feb 2003
Posts: 362
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I could be wrong but weren't Coke one of the companies who refuse to sponser events that also have tobacco sponsership? I think MacDonalds & Microsoft also take the same line? (I may of course be talking rubbish).
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__________________
Vacancy - Apply within.
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3 Oct 2005, 11:13
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#3
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 Race Official 20KPINAL
Join Date: Jul 2001
Posts: 27,858
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I understood that to be the case Dick Spanner.
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3 Oct 2005, 11:13
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#4
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Registered User
Veteran
Join Date: Feb 2003
Posts: 16,661
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Coca-Cola Czech Republic sponsored Tomas Enge.
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3 Oct 2005, 11:16
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#5
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Veteran
Join Date: Sep 2001
Posts: 12,978
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That's not of much relevance in the end though KB - just a local distribution and bottling plant with no direct management links to the big Coca Cola corporation.
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3 Oct 2005, 11:27
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#6
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Veteran
Join Date: Aug 2004
Posts: 541
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Quote:
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Originally Posted by Dick Spanner
I could be wrong but weren't Coke one of the companies who refuse to sponser events that also have tobacco sponsership? I think MacDonalds & Microsoft also take the same line? (I may of course be talking rubbish).
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Then why did Coke sponsor NASCAR during the Winston Cup era?
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3 Oct 2005, 11:34
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#7
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Race Official 20KPINAL
Join Date: Jul 2001
Posts: 27,858
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because these things aren't black and white. The kind of sponsorship may have made a difference to their thinking.
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3 Oct 2005, 11:36
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#8
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Racer
Join Date: Sep 2005
Posts: 452
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This would be sweet for me. I should be working for Coke by the end of the year so I might be able to get a Williams pitpass for Albert Park 
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3 Oct 2005, 11:43
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#9
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Veteran
Join Date: Feb 2000
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Melbourne, Victoria, Australia |
Posts: 2,187
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Quote:
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Originally Posted by BootsOntheSide
That's not of much relevance in the end though KB - just a local distribution and bottling plant with no direct management links to the big Coca Cola corporation.
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It has a relevance to an association with smoking
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__________________
A Saudi saying, "My father rode a camel. I drive a car. My son flies a jet-plane. His son will ride a camel."
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3 Oct 2005, 11:46
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#10
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Registered User
Veteran
Join Date: Feb 2003
Posts: 16,661
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Exactly my point.
If Coke big bosses didn't want their brand used, they'd have stopped it.
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3 Oct 2005, 12:05
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#11
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Veteran
Join Date: Feb 2003
Posts: 3,901
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Quote:
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Originally Posted by ascarmarshal
Then why did Coke sponsor NASCAR during the Winston Cup era?
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Cos Pepsi was involved.
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__________________
Birmingham City FC. Founded 1875. League Cup Winners 2011.
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3 Oct 2005, 12:45
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#12
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Veteran
Join Date: Aug 2004
Posts: 541
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Quote:
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Originally Posted by ensign14
Cos Pepsi was involved.
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After a brief look my NASCAR Encyclopedia Coca Cola started sponsorship of NASCAR in 1981 and Pepsi started in 1987
Last edited by ascarmarshal; 3 Oct 2005 at 12:51.
Reason: spelling
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3 Oct 2005, 12:48
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#13
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Veteran
Join Date: Apr 2004
Posts: 1,550
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That was in F3000, and I don't think any tobacco-sponsored teams were around at the time (McLaren's junior team closed after 2000).
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__________________
"Stacy's mom has got it going on, she's all I want, and I've waited so long. Stacy can't you see, you're just not the girl for me, I know it might be wrong but I'm in love with Stacy's mom"
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3 Oct 2005, 12:56
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#14
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Veteran
Join Date: Feb 2000
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Melbourne, Victoria, Australia |
Posts: 2,187
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its not the tobacco sponsorship of other teams in F3000 that im on about, its the actions of the Sponsee
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__________________
A Saudi saying, "My father rode a camel. I drive a car. My son flies a jet-plane. His son will ride a camel."
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3 Oct 2005, 13:09
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#15
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Racer
Join Date: Sep 2005
Posts: 452
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I'm guessing there was a change in views in management, but at the same time decided that leaving NASCAR would have been too big of a risk.
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