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Old 8 Feb 2006, 02:14   #1
Vanilla Dice
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Auto Action - Staffed By Fools??

Having read this week's excuse for a motoring magazing... I was again horrified at the laziness of their reporting.

The AA staffers are all very excited about Perkins' new Commodore paintjob (gee all black, how hard is that??) but the thing that gets up my nose.. is they mention not once but twice, that Perkins and Jack Daniels are "...pioneers in alcohol sponsorship of motorsport..."

Which conveniently forgets title sponsor Victoria Bitter, the 5 years or so the Sirromet Wines car has been on the grid, the Tooheys 1000 amongst others

Do the copywriters at Auto Action just regurgitate the press reports from the teams and call them their own work?

Sure seems like it to me.

I would love to see the likes of the Reverend Limiter, who has posted here before, have a clever comeback to that.

Lazy, Lazy... Not Good Enough!!
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Old 8 Feb 2006, 03:11   #2
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Hmmm I seem to recall a certain Melbourne race track promoter who used to run some real Southern type sponsorship on his F5000 back in the mid 70's.

Yep - sure - pioneer sponsorship all right.

But what else can you expect from such a young bunch of so-called 'journalists'?
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Old 8 Feb 2006, 03:18   #3
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That they hire apprentices fresh out of school because they are cheap does not excuse regurgitating press releases.

It would be fun playing Trivial Pursuit in the Auto Fiction office, any event that happened before 1985 would be immediately consigned to the Ancient History category

Not good enough Auto Fiction. A waste of my $5.20 (I couldnt nick Wes' copy this week).
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Old 8 Feb 2006, 03:27   #4
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sooo.....

if you (and others on this forum that constanty winge about it) don't like what they produce then don't spend your $5.20 on it...simple...

they are obviously doing somthing right, cuase you keep buying/reading it despite how horrible you say it is....
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Old 8 Feb 2006, 03:29   #5
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Reading it and buying it are two completely different things that don;t always go together.
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Old 8 Feb 2006, 03:33   #6
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Originally Posted by Vanilla Dice

Do the copywriters at Auto Action just regurgitate the press reports from the teams and call them their own work?

!
Yes, and so do most other journos. The Courier Mail weekly column by Gordon Lomas usually has an air of deja vu about it...

The other thing that gets on my wick is the absolute drivel that is presented as a press release...( eg "Great Result for Team X last weekend, with a fighting 28th place..."). Thanks to the wonders of the internet, it seems anyone who has completed a primary school education can whack out some self serving piece of twaddle and, chances are, someone, somewhere, will pick it up and run with it.

Oh, and I think the Coopers Ute team might have a few thoughts on the "pioneer" aspect. Maybe even Alfie Costanzo, who was sponsored by Stock 84 brandy about 25 or so years ago....
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Old 8 Feb 2006, 03:57   #7
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What about Brett Stevens - he has recieved a significant amount of sponsorship over many years from some alcohol company - oh, thats right - Jack Daniels!
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Old 8 Feb 2006, 04:05   #8
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Originally Posted by pete60
Maybe even Alfie Costanzo, who was sponsored by Stock 84 brandy about 25 or so years ago....
That started just after Davo had his Southern Comfort sponsorship - Alf's would be from about 78/79 I think.
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Old 8 Feb 2006, 04:11   #9
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All this and more from what they proudly (yet no doubt wrongly!) boast as "Australia's Number One Motor Racing Magazine" on the front cover.

I think that mantle may have shifted to Australian Muscle Car.. or CWA Weekly.. anything but Auto Fiction.

Yes I bought my copy this week, usually I flog someone else's edition. My fault, should have known better.

Factual errors are just not good enough for a coverstory!
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Old 8 Feb 2006, 04:52   #10
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Good call Vanilla D. Many of the AA staff journos would still have been in nappies in 1985, so theres a lack of experience. I know Ive said it before but thats why I dumped them a while back but continue to buy Motorsport News. MN is intelligent, intresting, under 6 bucks a fortnight and usually correct with its news. As in another thread recently, AA is doomed IMO.
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Old 8 Feb 2006, 05:01   #11
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Wasn't the Coppins/Richards L34 carrying Southern Comfort sponsorship in 1974 at Bathurst?
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Old 8 Feb 2006, 07:36   #12
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Crowestar should be qualifying in the top 10 on the grid
I think it was. Great looking car too!!!
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Old 8 Feb 2006, 07:46   #13
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I think the jist of the story was the first V8SC to have naming right sponsorship.

I dont know if they are staffed by idiots, but no doubt owned by a company interested in circulation.............
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Old 8 Feb 2006, 07:54   #14
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No mention on why Castrol is absent either. I was under the impession that Castrol was staying on as a supplier like Shell did with DJR.
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Old 8 Feb 2006, 11:04   #15
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This is not new news coming from AF bunker, AF is slow going down the great big s-bend slowly
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