Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their U.S. launch. Blippar is a FREE app on mobile devices that allows real world items to come to life in an exciting interactive virtual world.For the 2012 NASCAR Sprint Cup Series season, when fans view the Budweiser logo through the Blippar app on a mobile device, a vivid new world appears giving fans the chance to take their picture with NASCAR driver Kevin Harvick and enjoy interactive material and behind-the-scenes video content of Kevin Harvick. Fans will be able to interact with the Budweiser logo on beer cans, packaging, posters and images on the internet.

To begin the fun, simply download the FREE Blippar app to your mobile device (Android, iPhone or iPad) and begin viewing the Budweiser logo through your screen to watch it magically come alive!